Concept One

A stylised leaf, love heart and bum icon which highlights the ‘eco-friendliness’ of the product as well as the natural ‘leaf juice’ ingredient. This is reinforced through the addition of an end-line: Love your bum. Love our planet. Illustrations have a cut-out and organic feel to them to keep the identity looking natural.

Concept Two

This is a cheeky (literally) and fun route, giving the brand a not so serious tone of voice. A stylised ‘w’ forms a bum logo.
The confident tag line ‘wype right’ invites the audience to fall in love with the product using the dating app reference.
Imagery of sculptures’ bums against blue skies alongside cheeky language are key elements to this striking and modern identity, creating confidence around using the product.

Concept Three

The identity has a delicate and considered layout to mimic the feeling of the gel on your skin.
Using black simple line drawings and lettering, the packaging uses few inks and colours as possible whilst the colour palette strongly appeals to a unisex market.