Visual Identity, Web Design, Packaging Design, Art Direction
Using colour theory to guide customers with their choice of gemstones at Scott Millar.
Scott’s jewellery is organic and angular in form, capturing his love affair with colour and the palette combinations inspired by the natural landscape and the rich hues of the Sussex skies.
The designs, crafted from sustainable precious stones
and recycled gold, are both raw and structural in form.
I created the visual identity, logo, tag line, colour palette, named the collection and designed the website.
The logomark is a direct reference to Scotts tactile approach, the texture of the gemstones and the local rocky landscape, the Seven Sister Cliffs.