Visual Identity, Copywriting
Creating the identity for Eye Club, an artisan eyewear store opening by the River Thames
More than an opticians, Eye Club is a lifesetyle/ concept store and promotes the ‘Art of Seeing.’
With their first store set by the river in Pangbourne, Stripes form part of the identity, linking the brand’s connection to the river, the sea and also pinstripes, typically worn by Jazz musicians who might play at a regatta.
Referencing ‘heraldry’ often used in logos for British members clubs, a stylised ‘crest’ forms part of this route. The graphic language also links to the story of the two brothers opening the company together.
The two swan heads links to the story of two brothers opening the company together.