Brand Identity, Website Design, Copywriting

An identity using the dandelion as a symbol for hopes and dreams

I created a brand new visual identity for Clare Persey Recruitment. Her recruitment business has a strong female energy, where people, their talent and dreams are at the focus.

The creative vision infuses a feeling of personal growth, wellbeing and harmony by using the dandelion flower as a strong symbol of hope, optimism, and dreams.

Similarly to a dandelion flower which disperses seeds towards the end of the life cycle, Clare Persey acts as the mothership, who helps to spread candidates talent in the right direction. Relationships develop and continue to grow.

Unused Ideas